Drew Pizzini
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Video Scripts
HD Supply Solutions™ App Video
This video was created to highlight the new features of HD Supply’s third-generation mobile app. Written primarily for property managers and maintenance technicians, the goal was to illustrate how the app makes day-to-day tasks, such as reordering supplies, quick and easy.
CosMedix Serum 16 Video
This video was created to illustrate how the proprietary ingredients in Serum 16 transform the skin and set it apart from other anti-aging products. Scripted for viewers ranging from spa owners and estheticians to end consumers, content needed to be informative and professional without being overly technical.
Aloette Aloeganic Video
This video was created to introduce Aloette consultants and customers to the brand’s new proprietary organic aloe vera (named Aloeganic). Part of a larger campaign, scripted content needed to reaffirm the aloe-based brand’s commitment to innovation and extol the benefits of its first major formulation change in more than 30 years.
Pür Minerals Brand Video
This video was created to give a brand overview to Pür retailers (including ULTA and KOHL’S) and interested customers browsing the brand’s YouTube page. Scripted content reflects a key shift in brand positioning from older mineral makeup messaging to a skin health story centered on the brand’s new tagline: The Complexion Authority.